30s

1937

WE OPENED OUR DOORS ON JULY 13, 1937

Vernon Rudolph bought a secret yeast-raised doughnut recipe from a New Orleans French chef, rented a building in what is now historic Old Salem in Winston-Salem, NC, and began selling Krispy Kreme doughnuts to local grocery stores.

First Krispy Kreme store

The delicious scent of cooking doughnuts drifted into the streets, and passers-by stopped to ask if they could buy hot doughnuts. So, he cut a hole in an outside wall and started selling hot Original Glazed doughnuts directly to customers on the sidewalk.

Selling doughnuts on the sidewalk

40s

1944

Birth of the Display Case

After the war, a showcase was designed for this space. The top served as the counter. Since cake doughnuts and cake sticks were made as well as yeast doughnuts, an attractive display could be made of the variety. The display case is a feature you cannot miss when entering our stores today.

Child looking at doughnuts and Eat Krispy Kreme Doughnuts sign

1945

Original Glazed - Then and Now

While times had changed a lot the company's signature Original Glazed Doughnut stayed the same.

Original Glazed and Varieties Chart
Delivery Truck
The Original Delivery Truck

50s

1955

Bowtie gets Trademarked

The Krispy Kreme bowtie logo is trademarked with familiar green and red coloring.

Fundraising Begins

Krispy Kreme Fundraising- Special business ordering from churches, schools, clubs and other organizations took an upswing in 1955, and has grown steadily.

Fundraising

Using the Fund Raising Plan to sell doughnuts has enabled many schools to buy uniforms and take school trips. The Plan has also helped organizations buy air conditioners, pianos, and libraries for schools. It has helped to fund scholarship programs.

60s

1963

Production

Hand production was a thing of the past when automation took over. The planning and timing of production became a vital task.

Automated doughnut production

70s

1973

Vernon Rudolph Dies

Krispy Kreme held in trust by a bank for three years; at this point Krispy Kreme has grown to a southeastern chain with 60 shops.

Vernon Rudolph 1915 - 1973
Krispy Kreme Doughnuts Coffee Sign

80s

1989

First Retail Store

The first retail-only store is opened which brings the doughnuts out to the customer on the 180 curve. This first location is on High Point Road in Greensboro, NC.

Lightbulb

The innovative menu system helped shops to be able to order products at a much faster pace than the former paper ordering system. A team member testing the program at the launch said, "I can order in fifteen minutes. It's amazing. I can change orders when necessary and then print my tickets." Since this time, the Krispy Kreme Information Services Department has been researching innovative solutions to provide ease to team members and guests.

90s

1992

Birth of the Hot Light

The Hot Doughnuts Now light was developed.

Krispy Kreme Original Glazed Hot Now

00s

2009

FIRST RETAIL STORE IN MALAYSIA

The first retail store opened on 27 April 2009 in Berjaya Time Square, Kuala Lumpur

Heart doughnut

10s

2011

New Krispy Kreme Coffee

Krispy Kreme proudly announces the launch of its new Krispy Kreme Signature Coffee Blends at participating U.S. and Canada locations. Three specially crafted coffee blends "WORTHY" of its one-of-a-kind doughnuts. This also opened the door for speciality coffee blends.

Coffee Play Video

2012

we Celebrate the 500th International Location

We celebrated our 500th international opening in Aguascalientes, Mexico. Since opening our first international location in 2001, we have expanded into 21 international markets.

Celebrating 75 years of melt-in-your-mouth joy

Krispy Kreme's 75th Birthday

Celebrating 75 years of melt-in-your-mouth joy

2014

A NEW PRESIDENT

Appointment of new Krispy Kreme President and CEO, Tony Thompson

Celebrating 75 years of melt-in-your-mouth joy

That's Our Krispy Kreme Story.